Fashion Brand Launch on Amazon

Client Profile

• Business: Women's ethnic wear brand
• Founders: 2 sisters with fashion design background
• Stage: Pre-launch, no legal entity
• Annual Revenue Target: ₹50 lakhs in Year 1

The Challenge

Priya and Divya had spent 8 months designing their clothing line and were ready to launch on Amazon. However, they faced multiple roadblocks:

• No formal business structure (operating as sole proprietors)
• Amazon required GST registration which needed a proper company
• Confused about whether to form PLC, LLP, or Partnership
• No clarity on which registrations were mandatory vs. optional
• Concerned about protecting their brand name legally
• Worried about compliance burden taking focus away from business

Our Solution

Week 1-2: Strategic Planning & Incorporation

• Conducted detailed consultation on business structure
• Recommended Private Limited Company for:
  • Future funding potential (they had expansion plans)
  • Limited liability protection
  • Easier to bring investors later
  • Professional credibility with suppliers
• Filed for company incorporation with:
  • DIN and DSC for both directors
  • Name approval
  • MOA/AOA drafted with balanced shareholding (50:50)

Week 3: Essential Registrations

• GST Registration
• PAN and TAN for the company
• MSME Udyam Registration (to access benefits)
• Professional Tax Registration
• Shop & Establishment License

Week 4: Foundational Legal Documents

• Founders Agreement with clear terms:
  • Equal 50:50 equity split
  • Defined roles: Priya (Design & Product), Divya (Marketing & Operations)
  • 4-year reverse vesting schedule with 1-year cliff
  • Exit and dispute resolution mechanisms
• Employment contracts for their first 2 hires
• Basic NDA templates for vendor relationships

Week 5: Amazon Seller Setup Support

• Guided Amazon Seller Central registration
• Helped compile required documentation
• Trademark application filing for brand name and logo (3 classes)

The Results

Immediate Outcomes:

✅ Company incorporated in 14 days
✅ All registrations completed within 30 days
✅ Successfully onboarded on Amazon Seller Central
✅ Launched with 45 SKUs in Week 6

Business Impact (12 months):

• Revenue: ₹72 lakhs in first year (44% above target)
• Sold in 5+ states through Amazon
• MSME registration helped secure vendor credit
• Trademark application prevented copycat sellers
• Founders Agreement prevented potential conflict when expansion discussions started

Client Testimonial

“Task360 made incorporation feel effortless. They explained everything in plain language, handled all the paperwork, and kept us focused on launching our products. The founders agreement they insisted on seemed excessive at first, but when we started discussing Series A funding 18 months later, we realized how critical it was. Best investment we made.”

Key Takeaways

• Right structure from day one prevents costly restructuring later
• Founders agreement is essential even for family/friend partnerships
• MSME registration provides tangible benefits for small sellers
• Trademark protection is crucial in competitive eCommerce space
• Professional setup builds credibility with platforms and suppliers